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Company targeted consumer growth through investment in Brazil

Date added: 26th April, 2011 at 10:15
(view all articles from April, 2011)

Categories: Economy

Investment in Brazil could help speculators profit on the growth of consumerism in the country.

Alex Pellegrini, partner at Apax Partners, spoke to Deal Magazine about the acquisition of a Sao Paulo outsourcing company by his firm.

He explained that this investment was "a way to play the macro consumer growth trend".

Tivit Terceirizacao de Tecnologia e Servicos, the company bought by Apex Partners, is the largest outsourcing firm for IT and business functions in Brazil.

Mr Pellegrini said that the country is taking on a trend seen in more developed nations, where certain processes are farmed out.

The information source noted that investors are starting to take notice of Latin America's largest economy, with 30 funds focused on the nation's stock, including Southern Cross Group, which closed a $1.68 billion (£1 billion) fund in September.

JP Morgan is to plough money into the country, with Brazil chief executive Claudio Berquo telling the Financial Times that the firm will raise its headcount in the nation from 630 to 1,200 employees.

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Numbers of hotels for sale in Brazil to rise?

The number of hotels for sale in Brazil may rise, as one expert has suggested that the construction of the properties is to accelerate.

Hotel Interactive reported on the comments of senior vice-president of Lodging Econometrics Bruce Ford, who explained at the BITAC luxury event that the World Cup and the Olympic Games, which are soon to be hosted by the nation, will give the industry a boost.

"They have some tremendous events coming up in Brazil over the next several years … and they will need to build hotels and they will need to become more branded," he said.

In 2014, the World Cup will be played over 12 cities in the country, while the Olympics will be held in Rio de Janeiro in 2016.

Mr Ford said that developers' plans are "largely unannounced" at the moment but he predicted that 30,000 rooms could be under construction by the end of next year.

"The more branded that they become the more that banks are going to get interested, the more that international investors are going to get interested," he asserted.

Currently, there are around 11,000 rooms being built, the news provider noted, with another 15,000 more announced as part of new projects this year.

Hotel Interactive stated that changes in the Brazilian population may also be positive news for the sector.

Indeed, the Brazilian Institute of Geography and Statistics (IBGE) recently revealed that usual real income among its people had reached R$1,540.30 (£588.57) in February compared with R$1,485.94 at the same point a year earlier, representing a 3.7 per cent annual increase.

This may reflect the increasing number of individuals in work in the country, as the figures also showed the unemployment rate dropped to 6.4 per cent last month, compared with 7.4 per cent 12 months previously.

In February, there were around 10.7 million people with jobs with formal contracts – a 6.9 per cent rise on statistics from a year earlier, or an extra 687,000 roles.

Other positive changes in Brazil reflected in statistics from the IBGE include a 1.2 per cent increase in retail sales in January compared with the month before, the ninth hike seen in as many months.

Meanwhile, nominal revenue in the sector grew by 1.1 per cent, rising for the 13th consecutive month....

Date added: 31st March, 2011 at 10:03
(view all articles from March, 2011)

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