Nestle looks to target Brazilian consumers

Date added: 24th June, 2008 at 10:26 (view all articles from June, 2008)

Categories: Economy, Salvador

Growing consumer demand means that food manufacturers Nestle and Fonterra plan to expand the capacity of their factories in North-East Brazil.

The companies are working together under the name Dairy Partners America (DPA). They revealed they would be building a new plant at Nestle's Feria de Santa site in the state of Bahia, close to the city of Salvador.

This will allow the DPA to develop and market new products directly tailored to the tastes of consumers in the North-East of Brazil.

DPA chief executive Juan Carlos Pestana revealed that the move would take advantage of the growing spending power of Brazil's consumers.

Recently, the Latin Business Chronicle reported that growing consumer demand over the whole of Brazil meant more people were considering if they should invest in North-East Brazil and the rest of the country.

The report stated that investors were attracted to the Brazilian public, noting: "Consumers have an increasing capacity to purchase imported goods coupled with an unprecedented access to credit."

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